Marketing Calendar

Five weeks, day by day.

Download timeline PDF

Prepared for

Brian Geraci

Property

28012 Modjeska Grade Road, Silverado

Auction

Sat November 21, 2026 · 2 PM

Week 1 · Listing Prep · October 19 to 25, 2026

19Mon

Listing agreement signed · reserve strategy set

20Tue

Staging consult & detail punch list

21Wed

Pre-inspection & disclosure package started

22Thu

Comparable analysis · Success Blueprint delivered

23Fri

Vendor scheduling · landscaping & pool refresh

24Sat
25Sun

Week 2 · Media Build & Pre-Market · October 26 to November 1, 2026

26Mon

Staging install

27Tue

Copywriting & campaign build

28Wed

MEDIA DAY · twilight, aerial & lifestyle shoot

29Thu

Film edit · print collateral to press

30Fri

COMING SOON teaser goes out

31Sat

Database email · prospective buyer outreach

1Sun

Broker network pre-brief

Week 3 · Market Launch · November 2 to 8, 2026

2Mon

Final pre-launch checks · signage installed

3Tue

Campaign assets loaded · MLS prepared

4Wed

LAUNCH · listing goes LIVE · BROKER PREVIEW 11 AM to 2 PM

5Thu

Twilight Tour 5 to 7 PM

6Fri

Digital & social campaign wave one · print drop

7Sat

Open House 1 to 4 PM

8Sun

Open House 1 to 4 PM

Week 4 · Market Saturation · November 9 to 15, 2026

9Mon

Bidder qualification begins

10Tue

Private tours by appointment

11Wed

Buyer feedback report to Brian

12Thu

Campaign expansion · retargeting wave two

13Fri

Private tours by appointment

14Sat

Open House 1 to 4 PM

15Sun

Open House 1 to 4 PM

Week 5 · Auction Week · November 16 to 22, 2026

16Mon

Bidder briefings · deposits collected

17Tue

Final tours by appointment

18Wed

On-site auction logistics rehearsal

19Thu

Bidder confirmation calls · reserve confirmed

20Fri

Final Open House 1 PM · auction setup

21Sat

LIVE ON-SITE AUCTION 2:00 PM

22Sun

Contract executed · escrow opens